· Ducati China Distributors Conference held in Shanghai

Recently, the first Ducati China Dealer Conference was held in Shanghai this year. The national dealer conference lasted for one week and covered three days of after-sales professional training. Ducati invited technical experts from the United States, Singapore and Japan. The after-sales staff of domestic dealers have carried out a wealth of practical theoretical and practical courses.

At the beginning of the conference, Ducati China General Manager Mai Xiaogang first introduced the positive development trend of Ducati in the global high-end motorcycle market in 2014, the brand products and the company's new positioning and competition, and made great progress in China. The sales performance, in-depth cooperation between China and Audi, and other important content, and a brief review of the 2014 key market activities.

When referring to the development of the dealer network, Mai Xiaogang said: "Now there are 8 dealers in China, namely Shanghai, Beijing, Chengdu, Chongqing, Haikou, Kunming, Shenyang and Macau. In 2015, there will be another three. New cities will open new exhibition halls to provide more motorcycle lovers with the best experience and global standardization of high-end services. Similarly, Ducati China will increase the efforts of dealer network expansion, and will also take care of existing distribution. The interests of the business, and strive to improve the return on investment of each dealer!” Mr. Lu Jian, the general manager of the Ducati China Dealer Operations Management Department, made a detailed summary of the domestic sales in 2014, and introduced the guests to the guests. Kadi's plans for the future construction of domestic dealer networks.

In 2014, the cooperation between Ducati and Audi went deeper. A total of five domestic auto show exhibitions were held in Beijing, Changchun, Chengdu, Hangzhou and Guangzhou, and interactive exhibitions in various fields such as FMCS and SCCF were carried out. Audi City exhibition hall display, etc. Now Ducati and Audi have established a strong and close brand promotion partnership in China. In 2015, there will be more cooperation worthy of the expectations of national fans. The dinner on the day of the conference also commended the outstanding distributors in 2014, awarded the best new distributors, best after-sales management, best market activities and best for the four dealers in Shenyang, Macau, Shanghai and Kunming. Four awards such as team management.

Another part of the National Distributors Conference is after-sales training. All training courses are conducted in the after-sales area of ​​Ducati Shanghai. Representatives of after-sales technicians from dealers across the country participated in the three-day training. The training content is divided into three parts: theory, practice and on-site questioning. In addition to the on-site teaching from overseas experts, technicians from all over the world discuss and share the complex cases encountered in their respective work as typical cases, and focus on their respective after-sales. The actual difficulties in the district are communicated and each other's practical experience is drawn upon. After the course, Ducati China also issued a certificate of completion for after-sales training to each participating employee.

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