Cummins: Do Your Best Self

On March 23, 2012, the reporter interviewed Cummins Huang Haitao, general manager of the Cummins heavy-duty engine business car market on Cummins products, services and future development.

Stick to high-end expansion mainstream

As the world's largest independent engine manufacturer, Cummins products have always been high-end, regardless of the global market or the Chinese market. For many years, Cummins engine products are known for their excellent fuel economy, stable and reliable performance, and durability. Cummins power products have been supported by major Chinese OEMs.

Users of the commercial vehicle market in China have always been sensitive to cost, Huang Haitao said, “wherever the market is divided into layers, good lines and central cities are all Cummins’ superior markets. Cummins is based on considerations of brands and technologies. Will stick to the high-end market, in order to better serve the diverse customer areas, Cummins will adjust its positioning in the Chinese market, extending from the high-end to the mid-end mainstream market."

According to Huang Haitao, Cummins has a "exclusive vocabulary" called "FFM" (Fitfor Market), which is a product that meets market demand. Cummins will use the joint venture company to produce relatively low-cost products to meet the needs of the mid-range mainstream market. The platform will be improved on the basis of the joint venture company will launch this marketable product in the second half of 2012. For a period of time in the future, the Cummins JV will take over the country’s four aircraft, and the Cummins imports will be based on the National 5th and higher emission standards.

Huang Haitao told reporters: “In the year of 2011, Cummins shipped nearly 400,000 units in the Chinese market. In the next five years, Cummins hopes to further expand its market share by serving customers in the mainstream market. The strategic direction is very clear, and Cummins has done a great job for it. Efforts to take after-sales service as an example: Cummins has established a service network in China including 12 regional service centers, more than 30 customer support platforms, and more than 1,000 authorized dealers in sole proprietorships and joint ventures in China, providing first-class domestic OEMs After-sales service: In foreign countries, more than 600 distribution agencies and more than 6,500 dealerships in more than 190 countries and regions around the world provide a strong pre-sales, mid-sales and after-sales cycle for Chinese commercial vehicle companies’ overseas strategies. stand by."

Cummins's products were concentrated in the high-end market. As the market conditions become more mature and the local production capacity is further strengthened, Cummins will gradually advance to the mainstream market, further expand the market, and at the same time more effectively support the domestic and international markets of Chinese OEM customers. strategy.

School bus market ready

In view of the current hot school bus market, Huang Haitao did not hide Cummins's emphasis on the Chinese school bus market. He told reporters: "In the face of such a rapidly growing school bus market, no engine company will be uneasy."

“Cummins is the largest supplier of school buses in the United States. Since 1950, Cummins has had a wide range of impacts on the school bus market in the United States. In recent years, Cummins has maintained a share of more than 30%. According to the latest data in February 2012, Cummins School Bus in the United States The market occupies a 61% share,” Huang Haitao introduced to China Bus Network [].

FirstStudent, the largest school bus supplier in North America, and BlueBirdCorp., the second largest school bus manufacturer in the US, use Cummins Power as a standard. The FirstStudent School Bus safely transports nearly 4 million U.S. and Canadian students every day and has been committed to providing the safest and most efficient school bus transportation service in North America. The application on the safest American school bus in the world has accumulated extensive experience for Cummins and paved the way for its application in the Chinese school bus market.

Talking about the prospects of the school bus market in China, Huang Haitao said that Cummins is ready. School buses equipped with Cummins ISF 3.8 engines have been applied in Ningxia since 2010. In terms of products, Cummins ISF2.8, ISF3.8, ISB4 .5 and other products can meet the mainstream 6-9 meters of school bus demand. The truly high-end school bus market is almost negligible, and Cummins will mainly rely on the joint venture companies Foton Cummins, Dongfeng Cummins and leading OEMs to serve the Chinese school bus and school bus export market.

As always, maintaining high quality and sticking to the high-end and mainstream markets, this is Cummins - always be the best self, in order to build a better future for others.

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