Zero distance true experience Jiaozuo users deep experience Dongfeng Cummins new upgraded ISL engine

2019, matching the newly upgraded Cummins ISL series engine of Dongfeng light version TF36 win a grand market, which is a designed for coal, bulk market with customized "light-win version of" transport tractors. By “going out and welcoming”, Dongfeng Cummins has deep communication and interaction with customers, so that this tractor with new power can penetrate quickly in the market.

Watch the market go out

Jiaozuo area is an important coal transportation market in Henan. More than 2,000 lightweight tractors are added every year. In order to let users experience the excellent performance of ISL engine and TF36, Dongfeng Cummins has delivered 5 new vehicles to users, so that users can feel new. New performance of the product.

Dongfeng Cummins delivered 5 new cars to the user for on-site communication Dongfeng Cummins delivered 5 new cars to the user for on-site communication

In the early stage, technicians from various departments of Dongfeng Cummins jointly visited the Jiaozuo coal transportation market to gain an in-depth understanding of the current market conditions and user needs. After a long period of communication with the user, the user decided to purchase 5 new cars for the experience.

Matching TF36 promotion meeting scene of Dongfeng Cummins ISL 9.5 engine Matching TF36 promotion meeting scene of Dongfeng Cummins ISL 9.5 engine

When five TF36s matching the Dongfeng Cummins ISL 9.5 engine were delivered to the user, Dongfeng Cummins held a TF36 product promotion conference in Jiaozuo, Henan Province, and invited more than 200 local transportation companies to participate in the event, witnessing the effect of the upgraded engine. Feel the low fuel consumption, low self-weight, and high reliability performance of the newly upgraded ISL engine. At the scene, there were excited users who booked 6 cars, such as the treasure.

After the new car has been running for 3 days, the user can't wait to provide feedback: driving 1000Km, saving fuel 40L, the effect is good!

Experience the day to come in

After the hot car and new car promotion activities, Dongfeng Cummins invited many users who have a strong interest in this newly upgraded ISL engine to participate in the Customer Experience Day at the Dongfeng Cummins factory, and further establish strong brand mutual trust through in-depth communication with users.

Users go to Dongfeng Cummins factory to participate in customer experience day activities Users go to Dongfeng Cummins factory to participate in customer experience day activities

A total of 31 leaders from various transportation companies in Jiaozuo came to Dongfeng Cummins' factory in Fuyang to participate in a four-day experience day. During the experience day, they visited the engine production line and the dust-free assembly workshop, witnessed Dongfeng Cummins' product manufacturing quality control ability, and gained more understanding and trust for Dongfeng Cummins products.

Dongfeng Cummins technicians introduced the ISL 9.5 engine matched to the TF36 for the customer's visit experience. Dongfeng Cummins technicians introduced the ISL 9.5 engine matched to the TF36 for the customer's visit experience.

In the discussion and exchange activities, Dongfeng Cummins technicians focused on the ISL 9.5 engine matched with the TF36 for the customer's visit experience. From product performance to service guarantee, the user has a deeper understanding of the vehicle performance of the Tianlong TF36. On the day of the end of the experience day, Mr. Wang, who participated in the event, said that he would continue to purchase three TF36s that match the ISL 9.5 engine. Mr. Zhang proposed two purchase intentions.

The complex market environment is a well-known problem, and full communication is a universal equation to deal with this problem. Dongfeng Cummins has always maintained an open attitude and established direct and effective communication channels with users to build mutual trust and create a better transportation ecological environment by deepening understanding.

Reading volume: Source: Cummins DCEC Author: Yue Feng

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