SAIC Chase: Seeking a Breakthrough in Overseas Layout


The latest research report points out that on the basis of the continuing downturn in 2011, the Chinese commercial vehicle market will enter a five-year downturn cycle, and fuel consumption and environmental pressure may cause the profits of domestic commercial vehicle companies to further decline.

In a bitter storm, SAIC's commercial vehicle, the Blue Sea, opened its eyes to its peers.

Motos de Los Andes Automobile Sales Company (Andes Motor), which is owned by the Kaufmann Group of Chile, is one of Chile’s leading car dealerships. It has signed a distribution agreement with the company, indicating that SAIC MAXUS Chase is about to open its market in Central and South America. Prologue. It is also another coordinate of SAIC's commercialization strategy following its entry into the ASEAN, Africa and Asia Pacific markets.

In 2009, SAIC Group fully acquired LDV, a British commercial vehicle company that was in a halted production, and used it to develop the MAXUS brand intellectual property and technology platform for the development of high-end commercial vehicles. SAIC introduced MAXUS to China and named it “MAXUS In March 2011, Shanghai Auto Commercial Vehicle Co., Ltd. was officially unveiled.

SAIC acquired not only MAXUS technology but also its complete global sales network. At the end of 2011, at the end of 2011, SAIC's MAXUS Chase brand's global marketing network system saw its scale at Asia Pacific, Africa, and Oceania. Other places have achieved substantial breakthroughs.

The signing of the contract with Chile will effectively promote the formation of the SAIC MAXUS Chase in the Latin American region. In addition, the cooperation between SAIC Commercial Vehicles and Colombia and Peru in the Latin American region has also proceeded according to plans. It is also negotiating with partners in Brazil, Russia, the Middle East, North Africa and Turkey.

When the “Datong” brand was released in February 2011, the idea of ​​“building a commercial vehicle with a passenger car” was proposed by SAIC Motor. Obviously, the international route of the self-owned brand Roewe of SAIC Motors has been successfully copied to commercial vehicles.

In terms of domestic marketing network, Chase has nearly 40 dealers in China in one year, and there are nearly 70 other after-sales service providers who specialize in providing after-sales services. Lan Qingsong, SAIC's general manager of commercial vehicles, said that this year's network will be built to 120, after-sales service will increase simultaneously.




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