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PetroChina: Silent Crisis Public Information Disclosure May Be Lost
After the explosion of the oil pipeline, China National Petroleum Group, in addition to absent from the press conference, rarely communicates with the public in other ways.
Text / "National Financial Weekly" reporter Han Yong
The investigation of the oil pipeline explosion accident in Dalian gradually settled, and the decontamination work at sea also achieved a decisive victory. As of July 28, CNPC, one of the parties responsible for the accident, remained silent.
On July 26, the Dalian Municipal Government held the fourth press conference after the oil explosion. CNPC was absent for the fourth time in a row.
At the press conference, the reporter of "Financial National Weekly" asked again: "Why did CNPC not send representatives to attend?"
Wang Wei, deputy director of the Dalian Municipal Party Committee Propaganda Department, who presided over the press briefing, paused and said, "You really should ask the people of China United Oil Corporation to attend the press conference." Later, he gave an explanation: "This may be a notice. Mistakes."
After the meeting, Wang Wei told reporters: "You shouldn't ask me this question. You should ask PetroChina."
After the explosion, in addition to absent from the press conference, CNPC rarely communicates with the public in other ways. An expert from the Chinese University of Petroleum (10.66, -0.10, -0.93%) who has long been concerned about the public relations crisis of the China National Petroleum Group told the journal that a feature of the public relations crisis of PetroChina is "losing noise"; at the same time, the Dalian municipal government Become a "sound tube."
The Big Mac lost its voice
After the explosion, the only official official position of the CNPC Group was the day after the explosion occurred.
On the afternoon of July 17, Jiang Jiemin, general manager of CNPC, informed the incident at the group’s leading cadre meeting in 2010. Said that it will "mobilize all available resources and strengths and work with relevant departments to ensure that the clean-up work at sea is completed at the fastest speed." The contents of this meeting were published on the website of the SASAC and subsequently reprinted by various media.
Since then, CNPC has not officially released any news. The news from the CNPC Group in the media is mostly a few words, and the source language is unknown. According to the “relevant personâ€. Mao Zefeng, who is in charge of foreign media propaganda, appeared in individual reports, but the hurriedness between the words appeared.
For this phenomenon, “Financial National Weekly†telephone interviewed Yuan Xinxiang, head of the public relations department of PetroChina (601857, SH). Yuan Xinxiang told reporters that the crisis public relations of this incident was not the responsibility of the Public Relations Department and was handled by the General Office of the Group. Subsequently, the reporter called the person in charge of the news department of CNPC. The person in charge replied that the handling of this incident "we are all subject to the unified arrangements of superiors."
The reporter once again called his “superiorâ€, Lei Ping, deputy director of the ideological and political department of CNPC.
"We did not deliberately do this thing (crisis public relations) thing is to do according to the arrangements of superiors." Lei Ping told the "Financial National Weekly."
However, the statement that CNPC “obeyed the arrangement†seems to conflict with the “mistakes†given by Wang Wei, deputy director of the propaganda department of Dalian Municipal Party Committee.
A public relations company official who had contact with CNPC told reporters that the crisis public relations of CNPC generally includes two aspects: one is for the media and the public, and the other is for the government. "Sometimes the latter is more powerful than the former."
One of the evidences, he said, is that after the general crisis occurred, CNPC’s general manager would not always appear on the spot at the first time. Instead, he would first send a deputy general manager and he would arrive in two or three days. “It seems that there is a logic of crisis public relations, because the bosses arrived at the scene the first time, at least shows that an attitude is important for re-building the company's image.â€
The person in charge of the public relations company said, "The 'number one' is not due to lack of common sense, but to more important public relations."
"routine" silence
Opening the dusty calendar, CNPC’s silence is familiar.
Since the Kai County blowout incident on December 23, 2003, there have been a number of public events related to CNPC in recent years: the explosion of Jilin Petrochemical Double Benz Plant in November 2005 and the “wage resetting†incident in April 2009. In June 2009, the template slippage accident of the Jiangsu LNG receiving station, the “Group Buying Door†incident in August 2009, the oil spill in the Weihe River in December 2009, and the Lanzhou Petrochemical explosion in January of this year.
Two of these incidents had serious consequences. One was the Kaixian blowout and the other was the explosion of Jilin Petrochemical. The former led to the resignation of then-general Ma Fucai, who was considered to be the direct fire of General Manager Chen Geng’s resignation. Suo.
“In the 2003 Kai County blowout, CNPC performed as quietly as today.†The above-mentioned experts from China University of Petroleum told the reporter. What is similar to today's situation is that in the Kai County blowout incident, CNPC did not hold an open press conference from beginning to end. There is no information on the blowout on its official website.
After the explosion in Dalian, on the CNPC website, there was only one theme related to the incident: cleanup, and nothing else. Even the survey results of the General Administration of Work Safety on this incident have no way of looking up.
The attitude of CNPC employees in the interviews is exactly the same: In the case of blowout incidents, the on-site staff all claimed to have been transferred after the accident; and in this explosion accident, the reason given by many people in their refusal to interview was "this matter." Involving state secrets."
Another example of the Kaisi blowout is similar to the explosion: “Top leaders†arrived at the scene two days after the incident. Just because the former involved 23 live lives, this kind of delay was given the meaning of disregarding life.
On the fifth day after the blowout occurred, a vice president of the CNPC Group came to the Kai County People's Hospital, which brought a late apology and compensation for the injured.
On January 9, 2004, China National Petroleum Group published an open letter to the victims of the well blowout on its China Petroleum News, saying "Dare to face up to your own problems." At this time, the Kai County blowout incident has occurred for 17 days.
When Jilin Petrochemical exploded in August 2005, the widely questioned “abnormal silence†problem has greatly changed. Ten hours after the explosion occurred, the first press conference was held. The relevant personnel of the CNPC Group briefed the relevant situation.
The Dalian explosion, the first press conference was held nearly 16 hours after the incident and CNPC was absent.
Zhu Ruibo, an associate professor at the Pudong Cadre College who had a special study on Jilin Petrochemical's explosion, said that the information disclosure in the Jilin explosion was in contrast in two areas: the disclosure of explosive information was timely and the disclosure of pollution information was concealed.
At the first press conference held by the Dalian government, Zou Haifeng, a spokesperson for Jilin Petrochemical News, pointed out to the media: “Real-time monitoring shows that so far no pollution has been caused.â€
Unlike the Jilin Explosion, after the explosion in Dalian, crude oil has flown into the sea. The focus of the disclosure is not on pollution, but on the area of ​​pollution. Jiang Jiemin, general manager of CNPC, said that as of July 23, the cleaning work was nearing completion.
Zhao Zhangyuan, a researcher at the Chinese Academy of Environmental Sciences, predicts that the ecological disaster caused by the accident to Dalian's sea area may last for about 10 years.
In response, Wu Guochen, deputy director of Dalian Environmental Protection Bureau, responded that the ecological damage caused by oil spills depends on many factors such as the quantity, type, and duration of oil spills. "I think he didn't arrive at the scene. The 10-year speculation is not very objective."
Institutional support
Behind the silence of information disclosure, CNPC has a set of institutional support.
An insider familiar with the publicity work of CNPC told this publication that after an accident such as the Dalian Petroleum Explosion, the release of its information was mainly governed by an internal document of CNPC, which was the "Provisional Regulations on the Administration of Release of Significant Sensitive Information."
"The "Regulations" has a list of "significant sensitive information", one of which is 'a major or more sensitive safety and environmental protection accident of a group company.'" The insider told reporters.
For the release of information on such accidents, the "Regulations" gives a general principle that is low-key, positive and orderly. “The ordering of these three is very interesting. That is to say, between positive publicity and keeping silence, CNPC usually chooses the latter because it will be lost.â€
According to the source, the above three principles are not empty words, and at least three related systems escort them: one is to strictly control the procedures for releasing information, and the second is to carefully select the media for publishing information. The three were "an out of the nostrils" in an interview.
The employee said that the publication of a message by CNPC would normally involve three passes: First, the group's business department made recommendations and drafted a press release to the General Office of the Group; then the office first reviewed with the relevant department, and then reported the news. Spokesperson; Finally, it was issued by the Group's Ministry of Thought and Political Affairs.
Article 10 of the "Regulations" stipulates: "For major political events and major mass incidents, no general information will be released."
The "Regulations" strictly limits the media for information dissemination and is limited to three types of media: one is the central mainstream media, the second is the "China Petroleum News", and the third is the group company and shares. The company's portal site. "Because the second and third categories are all its own media, the external platform for the release of information is actually only the first category," said the expert from the aforementioned China University of Petroleum. The "Regulations" also explained "central mainstream media": "including Xinhua News Agency (Net), People's Daily (Net), and CCTV."
In addition, Article 14 of the "Regulations" stipulates that the focal point for the interview is the Group's Ministry of Thought and Political Affairs. “Every time a major accident occurs, leaders will greet in advance. Let us not contact the media, or we will be responsible for the consequences.â€
These regulations are doomed to the "crisis public relations" of CNPC is aphasia. The above-mentioned professor from China University of Petroleum believes that after the above-mentioned procedures are limited, the three principles of its information release have been flawless, "especially the low-key and positive two principles."
Standing in front of the Dalian
The disclosure of information left by CNPC after its loss of voice was left to the Dalian municipal government.
According to the aforementioned experts from the China University of Petroleum, from the effect point of view, the public relations crisis hosted by the Dalian Municipal Government was very important, and the public’s emotions gradually eased in disbelief. The achievement of this effect should be attributed to the successful operation of the following links: the fire department continuously publicizes the efficiency of disaster relief; the maritime department constantly emphasizes the intensity of cleaning; the environmental protection department constantly refutes various “environmental collapse†statements.
“These are very easy to become topics for the media and the public. You took the lead to solve the problem and the topic disappeared. Without the topic, it means no attention.†The experts said.
CNPC has two branches in Dalian. One is PetroChina Dalian Petrochemical Company and the other is PetroChina Dalian Liquefied Gas Company.
Dalian is known as the country's largest refinery base, but more than 60% of its refining capacity comes from CNPC Dalian Petrochemical Company.
The company achieved sales revenue of 61.5 billion yuan in 2008, which is equivalent to nearly 16% of Dalian's GDP that year.
The development of the petrochemical industry has further driven the development of ports and warehousing industries. As a result, Dalian City proposed to become the hub of the “Northern Oil and Southern Transportation†major channel, as well as the trans-shipment center for the import and export of crude oil and refined oil.
In August 2008, the Dalian Petrochemical expansion and transformation project lasted for more than three years was completed and put into production. Its processing capacity increased from 10.5 million tons per year to 20.5 million tons. The raw materials for increasing production capacity come from imports, so the expansion of warehousing and terminals becomes inevitable. The 300,000-ton oil tanker docked at this time of the accident was the product of this demand.
At the same time, on the southern side of Dalian Xingang, a land of 100 mu has been removed and the excavator is still busy filling the sea.
A staff member from Dalian Xingang told this publication that this piece of land is a storage base specially prepared for CNPC. He pointed to a clearing in front of Salmon Bay and said: "That's the location of tank number 9."
The PetroChina Dalian Liquefied Gas Company is a huge project under construction. The project is planned to be completed in two phases with a total investment of over 10 billion yuan. The introduction of this project laid a solid foundation for Dalian's leading position in the "Rejuvenating Northeast" leadership.
This project, which is still in Langzhong, has been endowed by Dalian City with the rich connotations that will change the lifestyle of Dalian citizens and improve the local energy structure. In addition, the official also expects that it can promote the development of related industries.