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Under the background that the market share of self-owned brands has dropped for the second time, the automakers of the independent brands have not given up on the breakthrough of the brand. Li Feng, president of BAIC, said that the self-owned brands need to take the model, but also to make brand breakthroughs. The newly launched Sic Bo D60 is to impact the brand's ceiling.
Recently, Beiqi Co., Ltd. released its first A+-class sports car, the Shenbao D60, which launched five models with 1.8T turbocharged engines and sold for 119,800 to 168,800 yuan. The Sic Bo D60's handling of "Persistence for performance" is very good. It is the original SAAB9-3. The car's size and dynamics are also very good. We will ensure that it has absolute competitiveness. "Li Feng said.
It is reported that the Shenbao D60 1.8T engine, the maximum power of 130kW, the maximum torque is as high as 240N · m, with 5AT gearbox. Among them, due to the use of twin-turbo technology, the engine is involved in the rotation speed of 1200 rpm, peak torque at 1900 rpm, with the body resistance optimization coefficient of only 0.3 car design, improved the Saab D60 start acceleration and mid-section Accelerate performance.
It is not difficult to see from the listing of the Shenbao D60 that Beiqi's route is very clear. It uses Saab's technology to build a high-performance car image to break the market bottleneck. The D60 will work with the A-Class J-Carbo D50 and the B-Commercial Sedan C-D70 to jointly build the brand strategy of the Sicbo brand, which is a vertical genealogy with performance and horizontal performance with market positioning.
"The market today has broken the previous situation where the rivers and rivers don't commit wells, and in the future, under the trend of a new round of price reductions for luxury cars, the joint venture brands will also intensify their efforts through spiral pricing. Squeezing the survival space of independent brands, it depends on the internal strength of each car company." Li Feng bluntly.
In fact, since last year, the market share of self-owned brands, especially the car market, is constantly shrinking. Statistics show that in August this year, the market share of independent brands decreased by 0.99% compared with the same period of last year. At this point, the market share of independent brands has declined for 12 consecutive months. The performance of independent brands also began to polarize, and the stronger and weaker the weaker the weaker. Great Wall, Guangzhou Automobile, SAIC, Geely and other car companies, whether market sales or growth rate, are higher than the overall market.
Li Feng admits that Beiqi did not have its own brand at a later date and was in the bottom of the list. As a domestic autonomous car brand, it was almost the last to enter the camp of its own brand. Beijing Automotive Group “had a late set,†relying on the high-performance models made by the SAAB platform to win the market for Beijing Auto, which later caught up. According to him, in the first 7 months of this year, the self-owned brand of Beiqi Co., Ltd. has sold nearly 200,000 vehicles, and it is expected to achieve the goal of 350,000 vehicles by the end of the year.
It is worth noting that the new model of the Beijing 40, a hard-rocket off-road vehicle, is also officially listed on the Beijing 40 Extension, which sells for 176,800 yuan. The industry believes that with the appearance of high-performance cars, BAIC has freed its own brand from the problem of “relying on reverse development, relying on simple configuration and price reduction†to solve sales problems.