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In 2013, Mulinsen Lighting vigorously expanded the national market. According to incomplete statistics, about 4,000 outlets have been established. Now, in addition to Qinghai and Tibet, dealer channels have been established in all provinces.
The successful layout of the channel has laid a solid foundation for the market development of Mulinsen Lighting. The performance of commercial lighting, home lighting and public lighting is particularly outstanding. The projects are all over Beijing, Tianjin, Shandong, Hebei, Guizhou, Anhui, Jiangxi. In Henan, Hubei, Shaanxi, Zhejiang, Fujian and Sichuan and Chongqing, the products include T8 lamps, bulbs, candles, etc. Classic cases include Yifu Library of Anhui University and some business halls of Jiangxi China Construction Bank. Xi'an University Canteen, Shandong Tai'an Central Hospital, Qingdao Baolong City Square, Quanzhou Yuehua Hotel, etc.
Lin Jilin, general manager of Mulinsen Lighting, said that in 2013, the most notable achievement of Mulinsen Lighting was not only the layout in the market, but also the promotion of ideas and brands, as well as cross-disciplinary cooperation. It is reported that in June this year, Mulinsen Co., Ltd. released a new image of the company, including the new VI, the new website, and the new promotional film "China Lighting Dream". The new logo was officially changed from the original Mulinsen Co., Ltd. to Mulinsen Lighting. The new image and new weather, Mulinsen Lighting has included many authoritative awards in the industry in 2013, and has received great attention from the industry. In the process of holding trade fairs in major cities across the country, not only did they harvest high orders, they increased brand awareness, but they also promoted LED lighting concepts. In the industry exchange, not only the development of LED, but also actively try cross-regional and cross-regional cooperation. At the 2nd Annual Roads and Highways Forum held in Kuala Lumpur, Mulinsen Lighting was the only lighting company to attend. The energy efficiency of road lighting has provided unique insights into the safety and aesthetics of road lighting, and has received the attention and recognition of the guests.