At the beginning of 2010, when many commercial vehicle companies were still reviewing the gains and surprises of the past year, Qingling Company took the lead in throwing the first blockbuster of the New Year on the market: the Isuzu International brand 600P light truck (3-4 ton level) The "Large Light Trucks" price adjustment has entered the "100,000 yuan level" from the "12 million yuan level." The move shows that the Qingling 600P's customer base will be covered from the high-end market to the second and third-tier markets. (A) Shocking price cuts 600P continues to lead the light truck market (B) Good car is not expensive Qingling reserve "sinking" to expand Linzhou ChengDeshun Machinery Foundry Co., Ltd. , https://www.cdswheels.com
After the price was lowered by 600P, Isuzu’s full range of commercial vehicles formed a reasonable and highly competitive price gradient: 100P light trucks entered the "80,000 class"; 600P light trucks entered the "100,000 class"; 700P card entered the "140,000 Yuan level"; FSR entered "200,000 yuan"; F heavy trucks entered "300,000 yuan." So far, Qingling's full implementation of high-quality, mid-price strategy has marked the dream that more Chinese users can afford world-class commercial vehicles. 
Isuzu 600P light truck as the leader in leading the domestic commercial vehicle into the country's third era, with its excellent technical quality level, and "environmental protection, energy saving, high efficiency," has quickly become a "fantasy model" of concern for logistics and transportation companies. The favor of the domestic modified car industry has become the preferred high-quality chassis. In the high-end commercial vehicle market, there has been a "'leader's whirlwind."
Analysts believe that this time 600P downward adjustment of the price, not only to rely on imported high-end light truck set up an insurmountable price threshold, but also for the domestic production of high-end light truck set a higher cost-effective threshold, can be described as a double-edged sword.
600P performance, configuration and just entered the city Nissan Capstone is roughly the same, but there are obvious advantages in the price: Capestar price of 140,000 yuan, and after the price adjustment 600P, the price is lower than the Capestar About 30%, turned to Nissan Cappsida "bright" to the "left alone" position.
In contrast, domestic production of high-end light trucks, generally priced at 9 million or so, the price and 600P almost the same, while the 600P's brand, quality and comprehensive use of the cost of winning a big cut - can not buy 600P? This is no longer a problem! 
The key challenge facing the development of commercial vehicles is that they must not only significantly improve product performance, but also keep pace with international standards, and prices must be adapted to domestic real purchasing power. At present, the light truck products are divided into two levels: one is the assembly of imported parts CKD, which will be priced high and small, and does not match the actual purchasing power of domestic users, and the living space is not optimistic; the second is product performance and safety, environmental protection, and high efficiency. The quality standards of international commercial vehicles are far from one another, and they must be of low quality and low price. This is inconsistent with China's efforts to become a powerful automobile country, and the outlook is equally worrisome.
In this context, Qingling Company took the initiative in its production, technology, management and development experience in the high-end commercial vehicle market for 25 years and proposed the concept of “Let more Chinese users purchase world-class commercial vehiclesâ€. The quality price strategy actively responds to the consumer demand of the commercial vehicle market.
Careful people can easily find that Qingling Company, which has been playing a high-quality, high-price “aristocratic†role, has gradually started to move to the market since 2008:
At the beginning of 2008, Qingling attacked against the backdrop of the global financial tsunami shocking real economy. More than 10 models of Isuzu pickups with a shocking price of 80,000 yuan won 30% of the domestic pickup market and rewritten the high-end pickup market in China. pattern;
In July 2008, Qingling put the 700P medium-sized commercial vehicle with the new Isuzu strategic model - 140,000 yuan to the Chinese market, filling the gap in China's commercial vehicle market for years without high-quality medium-sized vehicles. The car market has aroused strong repercussions.
In March 2009, Qingling made a further effort to store the Isuzu 100P Euro III light truck that had been in the snow for half a year. With an ultra-high cost-effective combination of 80,000 yuan, the traditional advantageous market was being pushed forward. Secondary market. People living on the edge of big cities and in prefecture-level cities were pleasantly surprised to find that 100P not only replaced the "core" of the State III with outstanding performance, but also removed the "high" price threshold in the past.
Since the beginning of 2010, it has reduced the price of the "leader" 600P to 100,000 yuan in one fell swoop, making 100P and 600P work together to become the more cost-effective Isuzu light truck "doubles", once again breaking the existing market structure.
People close to the management of Qingling revealed that Qingling is also brewing a 200,000-level Isuzu medium- and heavy-duty vehicle with internal codename "FSR mid-price vehicle." The launch of the market is just around the corner.
Not only that, Qingling has built a modified car factory that uses high-quality medium-priced chassis to produce all kinds of special vehicles. The first batch of Isuzu series refrigerated trucks will soon be on the market, not only adhering to the concept of "good car is not expensive", but also providing users with a unique chassis, refrigeration system, and car body trinity car purchase program and after-sales service system.
This series of beautiful and swift combo boxing interpretations of Qingling's beliefs and measures of “making more Chinese users purchase world-class commercial vehicles†is undoubtedly a blessing to China's auto manufacturing and commercial vehicle users.
(III) High-quality mid-price decisive battle in the commercial vehicle market
It is worth mentioning that Qingling’s high quality mid-price strategy is based on the premise of ensuring vehicle quality, environmental protection, safety, comfort, and energy saving, and is achieved through technological advancement, technological innovation, and improved management. Over the past few years, Qingling has continued to carry out CR activities for the purpose of reducing product costs. Together with Isuzu Corporation and more than 200 domestic suppliers of raw and auxiliary materials and parts and components supporting companies, the company has been manufacturing, logistics, and parts. Costs and other aspects have carried out a large amount of scientific and meticulous work, which has accumulated energy for improving the price competitiveness of products. The long-term unremitting investment and construction of the component assembly system, which has been consistently adhered to during the past 25 years, has also provided sufficient "internal forces" for "Qingling".
The national auto industry adjustment and revitalization plan announced in March 2009, as a booster, pushed China's auto production and sales to more than 13 million units, ranking first in the world for the first time. In 2010, the 11th Five-Year Plan was scheduled to end, followed by the start of the 12th Five-Year Plan. In this critical year, Qingling, who has just taken an expansionary pace, naturally cannot miss such a good situation. This is extremely meaningful. At the moment, Qingling Company adjusted the price of 600P and "dumped" a full range of commercial vehicles into a high-quality mid-price strategy. The intention was already very clear.