Heavy truck sales tractors increased 162.76% year-on-year in the first half of the year

On July 8, China National Heavy Duty Truck Sales Department held a grand mid-2017 marketing conference to summarize the progress of the key work in the first half of the marketing system, plan the core ideas and important measures for the next step of market breakthrough, and make a decisive battle and win 2017.

China National Heavy Duty Truck Vice President Liu Peimin attended the meeting and made an important speech. Liu Peimin has conducted an in-depth interpretation of the new marketing initiatives that have already been involved and will be implemented in the sales department. He emphasized that China National Heavy Duty Truck actively explores a new model of tripartite cooperation between “hosting companies, platform companies, and regional distributors” and has established a strategic cooperative relationship with a number of national mainstream “Internet + logistics” platform companies. The next step will be to achieve “ "Intelligent Heavy Duty Truck" data, service station information, advertising placement, financial services, sales operations and other organic integration with the platform, and promote the socialization of non-stop services, to create a coexistence and common prosperity of large-scale ecosystem. For the “Intelligent Heavy Duty Truck” module to add “word of mouth” and other modules, Liu Peimin asked all branches to first seriously study and profoundly understand, and then train dealers to enable them to quickly play a role in radiation; for cooperation with non-vehicle carriers, Requires close integration with the marketing network development plan, giving full play to the dual advantages of online and offline. For the CRM customer management system, it requires that more than 4,000 large customers be included in CRM. Each major customer must match the responsible distributors to achieve marketing work. Transparent and efficient.

At the meeting, Zhang Xiaodong, general manager of the sales department, gave a work report titled "Super five points to create a new splendor for marketing, and a solid foundation for continuous improvement and development." In the first half of this year, the logistics industry took over the high level at the end of last year, the recovery of the engineering sector picked up, the overall situation of the heavy-duty truck industry was in an “outbreak” state, and the sales department achieved the best results in the same period over the years.

In the first half of the year, the main business indicators of the sales department achieved doubling growth, achieving a 103% year-on-year increase in orders, a year-on-year increase of 114%, and a year-on-year increase of 111%. The increase in the number of outbound stocks is expected to be about 50 percentage points higher than the industry. The number of tractors increased by 162.76% year-on-year, an increase of 63% over the industry. The overall market share reached 13.53%, a year-on-year increase of 2.92 percentage points. The branches generally performed well. Ten subsidiaries including Hainan, Kunming, Guiyang, Beijing and Chengdu have completed the three-point work target for the whole year, laying a solid foundation for the sales department to fulfill its annual marketing tasks.

Zhang Xiaodong fully affirmed the achievements made in the first half of the year. He pointed out that by strengthening the internal competition atmosphere, the combat effectiveness of the sales team has increased substantially; the increasing distribution network capacity has ensured a high level of market share for dump trucks and mixer trucks; the accurate grasp of the tractor segment market has promoted an increasing sales structure. Balance, the proportion of tractors reached 49.18%, has become the sales support of the first sales department; publicity and promotion of innovation, frequently occupy the industry's headlines; for large customers of public relations and maintenance, has formed a market trend; implementation of the entire life cycle, the entire value chain, The whole process of "triple service" has effectively improved customer stickiness, while non-stop service has led the industry to a new level of service and has become a very favorable competitive point; the continuous improvement of automobile finance has strongly supported the sales; the management concept has been continuously innovating. The business quality has been continuously improved.

Zhang Xiaodong conducted an objective analysis of the market situation in the second half of the year and clarified the objectives of the three steps in the second half of the year. Zhang Xiaodong emphasized that although the first half of the year has achieved remarkable results, there is still a long way to go in the second half of the year. All employees of the sales department must unite their thinking and understanding, have confidence in striving for new sales, and face up to the gap to fully tap their potential. In the next six months, they will take advantage of the situation and continue to maintain a strong momentum of development. Their own, belong to the new glory of the sales department.

In order to successfully achieve the highest annual business objectives, the sales department will make full deployment of the work in the second half of the year and put forward specific requirements. The first is to adjust the internal organization according to the needs of market competition. The second is to implement accurate marketing for the market segments and strengthen the construction of the ecosystem. The third is to actively explore marketing innovations under the Internet industry, and on the basis of summing up experiences and lessons, pay close attention to the development trend of the industry at any time. The fourth is to continue to promote the development of major customers, and continue to strictly implement the "three one" large account manager responsibility system. Fifth, strengthen the active service, continue to promote the planning and promotion of the service network, continue to improve the "non-stop service" model, strengthen the placement of spare parts, implement the responsibility system for supervision of quality issues, study the "pain points" of user services, and formulate service promotion programs to enable services. Integrate more organically with marketing. Sixth, it is to enhance financial services, strengthen financial support, and at the same time further strengthen the risk prevention of the auto holding warehouse business. Seventh, we must strengthen resource control and improve the quality of operations.

At the mid-year work conference, Wei Fuping, deputy general manager of the sales department, made the “First-Hour Service Work Report”. Wei Fuping reported on the completion of various service indicators, and the completion of seven key tasks such as the construction of service networks, the implementation of non-stop service policies, and the pilot status of the "full-life cycle" service model. They pointed out the shortcomings and improvements, respectively. Projects and specific requirements for current service work.

At this meeting, the sales department also commended eight 2016 model workers.