Domestic SUV Market: German Department Starts to Capture Japanese Shares

According to the sales data of domestic and foreign sales of the CLUCC, in the domestic SUV market in the first half of 2010, the highest sales and market share were still in the self-owned brand models, followed by Japanese SUV models, and the third and fourth were Korean and German SUVs. . Among them, the growth rate of the efficiency of autonomous and Japanese SUV models (both between 95% and 100%) is lower than that of the German and Korean SUVs (at 100% and above). (See Figure 1)

In terms of market share, compared to the first half of last year, an obvious change in the first half of this year was that the German market share jumped from zero to 5.40%, while the Japanese and autonomous SUVs' share fell by around 3%— — Japanese fell from 39.10% to 36.06%, autonomous SUV dropped from 47.67% to 44.74%. (See Figure 2) The Korean share has risen slightly.

Who’s share of the Ashkenazi’s share surge?

German-made SUV models actually have only two models - the Audi Q5, which was launched on March 20 this year, and Shanghai Volkswagen Tiguan, which was launched on March 26 this year. The sales volume of these two vehicles as of the end of June was 9,405 vehicles and 22,043 units, respectively, and the combined sales volume of these two vehicles reached 31,400 units, which is close to the sales of Korea-made SUVs in the first half of last year.

Both the Audi Q5 and Tiguan belong to the high-end and mid-to-high end models of the SUV. The domestic high-end SUV market was dominated by Japanese SUVs before, and the Japanese high-end SUV market was mainly dominated by Japanese and Korean brands. The self-owned brand SUV models were mostly concentrated in the mid-range and Low end. Compared with the changes in the share of Japan, Korea and its own brands, it can be concluded that the domestic German SUVs mainly grab the market share of Japanese SUVs.