Difficult choices for joint ventures and self-development: Self-innovation requires courage


Talking with CEOs of domestic engine companies, the first thing they feel is that their sense of urgency is deep. At the same time, their desire for independent innovation is stronger.

Engine products of domestic self-owned brands are mainly concentrated in the field of commercial vehicles. Compared with other companies in the automotive industry, the days of these companies have been the best in recent years. So, where do they come from? Why are they more willing to take the road of independent innovation?

"Multinational companies have entered the Chinese market so quickly that they must speed up their expansion of the market. After several years of further delays, the market will lose its share. Even the last chance will be lost." This is a veteran's answer.

"It is mainly the pressure of market competition. Some people may not pay attention. In the past two years, our foreign competitors have stepped up the pace of competition step by step. Speaking, our strength is not strong enough and we must work hard." Another The person's answer.

One CEO's answer is intriguing: “Under this competitive situation, it takes courage to develop our own brands, and we need courage to take the road to innovation. When people want to join joint ventures or would rather give up their brands and introduce foreign technologies, we are autonomous. And stick to the path of innovation. This has the courage that no one else has."

Courage, we often use it to describe brave people who are doing extraordinary things. Now, it is used as a metaphor for the pioneers of an industry. It makes people feel a sense of tragedy. However, carefully pondering, the boss's words indeed enriched the Chinese enterprises have experienced the ups and downs in the road of independent innovation. It is not difficult to give up by hand, and it is not difficult to give up by compromise. In order to persist and persevere, you must have extraordinary courage.

Perhaps lasting until the end, only a handful of companies remain on the front line of independent innovation. However, it can be said with certainty that they are the real achievements of the autonomous development of China’s autos and the elite and cornerstone of China’s move toward becoming a global automobile power.

Independent innovation requires such courage. Chinese cars need such courage. (Feng Shujuan)

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