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In November, Cooper Tire's domestic first flagship store of Dean brand truck and bus tires - Shanghai St. Lunbao Tire Sales Store officially settled in Shanghai CIMC Vehicle Equipment Logistics Park. This card and bicycle tire distribution store, which is based on Dean Tire tires, which is owned by Cooper, will mainly serve mid- to high-end passenger and passenger car customers. In the current difficult economic situation, Cooper hopes to provide more competitive product mixes and services for the domestic market by introducing advanced card and passenger vehicle tire dealership models abroad. 
Value service
Unlike the sales of passenger car tires, there are not many commercial vehicle tire brands that have established image stores in China. This time, Cooper launched its brand flagship store, aiming to attack the high-end commercial vehicle market with better services.
At present, commercial vehicle users in China, due to the lack of proper tire use, repair and maintenance methods, tire use efficiency is very low. According to statistics, a commercial vehicle tire can run 1 million kilometers abroad, but it can only use more than 100,000 kilometers in China. In addition to the factors of road conditions, improper use and management of tires is a major cause.
This time, Cooper established a tire flagship store, hoping to help commercial vehicle customers effectively improve the use efficiency of tires through their professional services. To this end, Cooper sent technical personnel to explain and popularize tire knowledge for customers in the store, including the correct selection, use, and refurbishment of tires. 
Cooper hopes to provide a full range of services - in addition to pre-sale product guidance, it also includes meticulous after-sales service. For example, all products are regularly tracked and all sold tires are fully documented. In addition, taking into account the special characteristics of commercial vehicle customers, Cooper will also send professionals to the customer's logistics base for a long time, and tire replacement and air pressure repair work will be completed on site.
Gu Sili, general manager of Cooper Tire China, believes that under current circumstances, low-price competition is not the solution, and companies should feel more value in terms of products, quality and services. 
high quality
The newly opened tire flagship store, all products are from Cooper Chengshan (Shandong) Tire Co., Ltd., a joint venture established between Cooper and Shandong Chengshan in early 2006. The products include Dean Tire, which was launched in May of this year, and Other professional tires developed specifically for roads and mines.
As a new brand entering the market, Dean's first three products in China are targeted at medium- and long-distance users. They are A100 tires that are applied to all wheel positions of truck guide wheels and passenger cars, A220 tires that are applied to all wheel positions of trucks, and applications. The truck drives the D240 tires.
Taking into account the road conditions in China and the particularities of Chinese users' habits, the new Dean A100, A220 and D240 tires were developed by Cooper Tire U.S. R&D headquarters for the Chinese market, in terms of mileage, comfort and safety, and service life. Has a prominent performance. 
According to reports, these three high-quality tires for the commercial vehicle market, using a specially developed rubber compound formula, can effectively improve tire wear resistance performance. The sturdy shoulder design allows the tire to have longer mileage and better durability, making it safer to use. In addition, the reinforced design of the bead and carcass also ensures that the tire can be greatly extended its service life through refurbishment.
In addition, the A100 effectively reduces rolling resistance through the use of specially developed rubber formulations, structures, and tread designs, providing excellent fuel economy performance. The A220 and D240 have greatly enhanced traction through innovative technology designs. For example, the A220 uses a block-like striped pattern or a striped pattern complemented by a steel sheet design to further improve the grip of the tire during running. The D240's orientated block pattern is complemented by multiple steel designs and varying groove width design, coupled with the unique “V†tread groove, which gives it a very strong wetland traction capability.
Si Si Li said that to improve driving safety and comfort, and provide higher mileage, lower fuel consumption, and longer service life, is Cooper's commitment to Chinese users.
Racing pedigree
The Cooper tires, which are focused on replacing the tire market, have a lot to do with motor sports. Since its first participation in racing in 1950, Cooper Tire has supplied tires for more than 150 events worldwide. After officially entering the Chinese market in 2006, Cooper also continued its enthusiasm for the event. Its Dean brand for the mid- to high-end commercial vehicle market was formally launched at the first station of the 6th National Truck Contest in Xiamen this year. As the only designated tire supplier for this truck race, Dean has performed very well.
Miao Sili believes that tire performance can only be thoroughly tested under extreme speed and tough competition conditions. Therefore, Cooper hopes to demonstrate the superior performance of its products through various racing sports. At the same time, Cooper will also use the experience gained from the events to provide important technical references for tire R&D, and apply the advanced tire manufacturing technology used in the motorsport to the manufacture of civilian tires, and continue to produce higher quality products.
Excellent quality and service, so that Cooper has gained market recognition. It is reported that since Dean Tire was listed in May this year, market sales far exceeded expectations.
Although certain achievements have been made, it appears from the perspective of Si Sili that the commercial vehicle market in China still has enormous potential for development. To this end, Cooper is brewing a series of commercial vehicle market development strategies and waiting for the right time to announce it.
Related links: Cooper Tire is currently the world’s eighth-largest and North America’s second-largest listed tire company, focusing on replacing the tire market. Its tire products can be applied to passenger cars, commercial vehicles and motorcycles, and have a variety of professional tires and Racing tires. In April 2006, Cooper Tire officially entered China and currently has two joint ventures in Shandong and Kunshan.
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