Consumer favorite minivan Dongfeng Xiaokang

Dongfeng Xiaokang

Award Name: Consumer favorite mini car

Manufacturer: Dongfeng Junan Vehicle Co., Ltd.

Awards reason: Micro-car dark horses come from behind

More than 200,000 vehicles in three and a half years, ranking in the micro-vehicle field jumped into the country's "fourth." This year, the entire mini-vehicle industry is only about 10% of the growth rate, while Dongfeng Xiaokang is as high as 40%, with annual sales of more than 90,000 vehicles, and is expected to enter the country's micro-vehicle "third child" position. No matter whether it is absolute sales or relative share, whether in China, in the west, or in Chongqing, Dongfeng Xiaokang will grow. Dongfeng Xiaokang is using such performance data to write its own dark horse image in China's micro-car field.

Dongfeng Xiaokang is the first product jointly invested by Chongqing Chun'an Group and Dongfeng Motor Group. "By the east wind, Ben Xiaokang," is the Dongfeng Xiaoan Vehicle Co., Ltd. on the Dongfeng Xiaokang this car's beautiful expectations. In May 2005, when Dongfeng Xiaokang was born, the Chinese mini-vehicle market was in full swing.

With the K07 model, Dongfeng Xiaokang can achieve such impressive performance. The industry believes that the reasons for success are nothing more than two things: the strong technical strength of Dongfeng Motor Corporation and the flexible operation of Chongqing Yongan Group as a private enterprise. Of course, the movie and television star Wang Baoqiang joined the endorsement, but also to promote the marketing speed of Dongfeng Xiaokang is even more powerful.

In 2008, Dongfeng Xiaokang's sales and service network nationwide will reach 800. With the further strength of the network, further increase in sales volume is just around the corner!

Star style: highlighting the selling point is bigger

The selling point is outstanding and outstanding, which has made Dongfeng Xiaokang today!

Auxiliary listing, Dongfeng Xiaokang precisely grasped the consumer psychology of micro-car consumers: micro-cars, carrying passengers and cargo, the need is to install more and earn more. The "bigger, safer," "bigger, more comfortable", "bigger, more earning", "bigger, more stylish" four "bigger", when the market was listed three and a half years ago, Dongfeng Xiaokang In such a distinct form, the core selling points of its products have been put forward. At that time, the high level of sound waves shook the entire mini-vehicle market. In addition to the prominent appearance of BMW's “kidney deletion”, Dongfeng Xiaokang was soon remembered by consumers. Coupled with Dongfeng Motor's 40 years of mature and advanced construction process, as well as a relatively modest price. Dongfeng Xiaokang soon achieved market recognition.

Dongfeng Xiaokang received favorable comments from the market. Of course, it also logically created the era of “big space” in the field of micro-customers. The "big micro-substance" formulation has become popular throughout the industry, and it is still this year's event. Looking back, three and a half years ago, Dongfeng Xiaokang put forward the idea of ​​"bigger". This cannot but be said to be a prophetic sense.

In July of this year, Dongfeng Xiaokang K07 has ushered in a brand new upgraded second-generation product. With the further in-depth market promotion, as the K07II this car, is also set off in China's micro-vehicle market bursts of noise.